Trinidad and Tobago Beverage Alcohol Alliance
The Trinidad and Tobago Beverage Alcohol Alliance (TTBAA) is a non-profit association of beverage alcohol producers, distributors and marketers whose core objective is to promote the responsible distribution,sale and consumption of beverage alcohol products. The TTBAA represents the suppliers of beverage alcohol products in Trinidad and Tobago, and includes the largest brewery, distillery and distribution houses in the country.
Trinidad & Tobago Beverage Alcohol Alliance’s mission is to reduce alcohol-related harm through combating the misuse and abuse of beverage alcohol products and promoting only their responsible use.
Unite the T&T Alcohol Industry in order to manage regulatory and public opinion challenges;
Demonstrate that the industry can effectively self-regulate to Codes of Practice to address public concerns or to remove offensive advertisements/products in a timely way with governments, civil society, public health community and consumers to promote responsible drinking patterns;
Present the Trinidad Alcoholic Beverage Industry as being socially committed and responsible.
“In order to achieve its goals, the TTBAA:
Fosters cooperation among member organizations; Monitors all policy developments – locally, regionally and internationally, that have an impact on national alcohol policies; Engages in dialogue with decision makers; Engages in responsible consumption of beverage alcohol campaigns; Responds to concerns related to offensive advertising/marketing through our Code Review Board”
Professional & Outstanding ideas of our passionate team makes us unique in every sense.
Gabriel recently joined the CBL team as Managing Director. His key focus is the local and international commercial operations of the business.
His strengths are building cohesive teams with a single minded focus; to take the companies he leads to higher levels of performance through superior brand equity management and improving the business processes while driving operational excellence. His passion is understanding the future of the industry and creating new trails rather than following old ones. He has always grown the businesses he has been responsible for both in market share, turnover and profit by being role makers in the marketplace.
Before joining CBL he held positions and worked in the capital goods, FMCG, CSD, spirits and media industries in Asia, Europe, Central & North America and the Caribbean.He came up through the ranks and has worked in sales, marketing, commercial, general and executive management roles. He most recently served as CEO of SM Jaleel Ltd; the largest soft drink bottler in the English speaking Caribbean and also was CEO of Angostura Bitters International a Division of Angostura Holding Ltd where he served as executive member of the board of the holding company. His last assignment was as Managing Director of Guardian Media Limited a publicly traded Media group with Print, Television, Radio and Digital platforms.
He graduated in the top 10% of his MBA class and believes that everyday there is an opportunity to learn,from both the good and bad practices around him, and that work does not start or end once you enjoy what you do.
His focus at CBL is to improve consumer engagement and gain insights on how the company can create more meaningful connections between them and our brands. He also plans to drive product innovation to create excitement in the category. This along with improvements in our operational processes will make CBL the supplier of choice to the trade. Further development of our export business will also cement the global footprint for our brands.
Questions about the interpretation of the Code, the compliance of member companies with the Code, and the application of its provisions shall be directed to the Code Review Board of the TTBAA
Promoting the responsible sale, distribution & consumption of beverage alcohol products.
The Trinidad and Tobago Beverage Alcohol Alliance (TTBAA) is an association representing producers, distributors and marketers of beverage alcohol products in Trinidad and Tobago. The Alliance has developed an Advertising and Marketing Code of Conduct to provide guidance to those in the industry involved in the promotion, distribution and sale of beverage alcohol products.
The TTBAA Code Review Board will act as the determining body for complaints about beverage alcohol marketing and advertising which fall under the TTBAA Advertising and Marketing Code of Conduct. Although the Board will be established and funded by the TTBAA, it will remain independent of the industry.
We encourage you to make a complaint if you believe that any alcohol marketing falls below these high standards covered by the Code. But the TTBAA not only intend that our members live by the Code, we would also want the code to be a living document, reflecting at any given time the best knowledge based on new evidence on drinking patterns and casual linkages and experience.
We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can.